Your CTO, without the CTO salary.
10Human designs and builds your product, software and IoT, the way the technical team you don't have yet would. If the project convinces us we invest: we take a 1% to 5% stake and you only pay for infrastructure.
Tell us your ideaWe get back to you within days. If it isn't for us, we say so right away.
The problem
A technical team costs more than your first round.
What a good CTO costs per year. You pay it before a single line of code exists.
Backend, frontend, hardware: the minimum for a software and IoT product. Even hiring them in India that is at least €120k a year.
If the product has hardware you also need a hardware engineer and a firmware engineer. Another €200k a year, and they are the hardest people to find.
The time it takes to find the right people and get them working together. The market moves on meanwhile.
That is your round, and those are the months your product doesn't exist. We flip the order: product first, people later, when you actually need them.
The deal
We invest. You only pay for the servers.
A 1% to 5% stake
You don't pay us for development. We take a stake in the company, 1% to 5% depending on how much work it takes. We grow when you grow.
Software that works, ready to market
Not a throwaway prototype: a full product, software and IoT, ready for your first customers. We design it, build it and maintain it.
€100 to €2,000 a month
Your only real cost is servers and infrastructure, depending on complexity. At cost, no markup, no day rates to pay.
The code and the intellectual property belong to the startup from day one. We stay shareholders, not suppliers.
How it works
From your idea to the product, in four steps.
No tender, no specification document to write. You tell us what you want to build and who you are, we take care of the rest.
Fill in the form below: what you want to build, for whom, and who you are. Five minutes is enough.
If the project convinces us we get on a call. If it isn't for us we say so right away, without wasting your time.
Architecture, software, IoT, infrastructure. Our team works the way yours would, except it already exists.
We hand over a product that works and we stay your technical team. We don't leave you with a repository and good luck.
Who we look for
We don't say yes to everyone, and we say so early.
- You know your market
The value we cannot bring is yours: customers, industry, domain. That part is on you.
- Someone is willing to pay
You don't need revenue. You need a concrete reason why someone will buy the product.
- The problem is software and IoT
That is what we have done for years: platforms, data, sensors and devices in the field.
- Work by the day
We are not an agency. If you're looking for someone to execute a spec, that isn't us.
- A copy of a product that exists
If the only difference is the price, software isn't the point and we can't help.
- Just a deck
An idea with nobody working on it full time doesn't reach the market, however good it is.
Questions we always get
Why only 1-5% and not more?
Because we don't want control of your company: we want it to stay yours, and you to have every reason to grow it. The exact stake depends on how much work it takes, and we agree it before we start.
Who owns the code?
You do. The product and the intellectual property belong to the startup from day one, and the code lives in your repositories.
What do the infrastructure costs cover?
Servers, databases, cloud services and device connectivity. From €100 a month for a simple product up to €2,000 for infrastructure with a lot of data or a lot of devices. You pay what it costs, with no markup.
How long until the product is ready?
It depends on what we build, and we give you a date on the call. We don't start unless we know where we're going.
What if you don't like my idea?
We tell you within days and that's that. No cost, no commitment, and if you want we'll tell you why.
Tell us your idea.
Four fields, five minutes. If the project convinces us we answer within days and set up a call.

